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How to reduce expenses related to advertising and marketing? 

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advertising and marketing

In order to be a successful entrepreneur, you must constantly promote your brand and services to potential customers.  

Nobody will be aware of your company or brand if you don’t engage in consistent and efficient marketing.  

But, let us face it, marketing is costly.  

It is possible that your advertising or marketing costs are too expensive. You are not the only one in this situation! 

Is there a way to cut down on those ad costs and still get the attention you want? 

Absolutely. 

In this article, we will look at ways to cut your marketing budget without sacrificing results. 

Invest in the right tools 

It goes without saying that having the right tools is essential for a successful marketing campaign.  

Whether it is an email service provider or a reverse email lookup tool, you need the right tools to ensure your marketing strategy is working properly. 

Handbills and flyers 

These are low-cost assets that you can use to generate buzz about your company. 

To get the right look, consult with a design professional. This print collateral can be used as a means of rewarding customers who bring their flyer into a physical location or enter a code on your website. 

Emails and electronic newsletters 

With email marketing, you can outperform even social media in terms of marketing results. 

Make sure to personalize any emails or e-newsletters that you send out to your contacts. Including the recipient’s name, for example, significantly increases open and click-through rates.  

Radio  

Millions of us continue to listen to radio programmes broadcast by our community and public stations. Advertisement space is less expensive than it was previously. 

Perform a marketing audit  

The first step is to go over your marketing budget as well as any related data.  

An audit of your marketing strategy will help you get a better handle on how much money is being spent on different aspects of marketing.  

It is possible that you will have to spend money on marketing tools, running ads on social media platforms, creating new articles, and promoting the ones you have, and so on. 

Get rid of anything that is not working  

Do not be afraid to discontinue strategies that are not producing results.  

Experimenting with a variety of marketing strategies and leveraging multiple channels to determine the best course of action is a smart move for new businesses but continuing to invest in areas that do not yield a return is crippling.  

Discontinue investing in channels and tools that do not benefit your business.  

For example, if you have previously invested money in a tool that does a reverse email lookup but have discovered that it provides you with fewer results that are useful to you, it would be prudent for you to stop using that tool. You can find other tools that do the same thing. 

Concluding thoughts 

The quality of your work does not even have to suffer in order to save money on marketing, and neither does the quantity of marketing and advertising materials you distribute.  

Instead, it means cutting costs wisely and concentrating on the tasks that are most likely to yield results. 

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How SAFe certifications will give a boost to your career?

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SAFe certifications

Introduction

If you want to ameliorate your career to a managerial and high post then SAFe certification is for you. The SAFe acronym means Scaled Agile Framework.

Almost 70% of global recruiters look for certified SAFe professionals across the world. The demand is highly increased as it makes you well versed in project-related tasks or product managing. SAFe training courses can bring a lot of Agile benefits to your organization. Being a certified professional will prove your ability to adapt Agile frameworks and transformation in your company. 

How will SAFe certifications help to enhance your career prospects?

There are various benefits of SAFe certifications that will give your career a boost. Let us know some of them.

1. SAFe certifications will raise your productivity level:

  • Leading SAFe certification is known for enhancing the zeal of a candidate to increase his performance. It offers the best level of education and training in developing an Agile mindset. The candidate becomes a competitor to himself. 
  • You will see a measurable enhancement in your productivity. The Agile approach will give you more consistency in delivering your projects on time with excellent efficiency. 
  • It makes you learn all the roles, Agile principles, and responsibilities required to collaborate and maintain a development team. Gaining an Agile project certification is the best choice if you want to improve your productivity.

2. You will acquire knowledge about new responsibilities and how to switch to Agile techniques: 

  • In an organization, sometimes even the product owners and project managers are confused about their roles and responsibilities. Scaled Agile knowledge is what helps them to understand Agile transformations that are to be considered. 
  • Imbibing a new set of Agile methodologies amplifies your organization’s growth as well. It is essential to quickly revamp the procedures using new Agile techniques. 
  • SAFe Scrum Master Certification is best known to offer you all the credentials required to become a Scaled Agilest in your industry. 
  • You will gain the ability to make smarter decisions with Agile technology. As such, your demand will increase based on your skills and knowledge.  

3. It will evolve your Future scope and high-position job opportunities.

  • The job market in the IT industry is a competitive field with continuous growth. Even government sectors also require Scaled Agilest to manage their work efficiently. Being SAFe certified will make you stand out from the crowd and help you in the advancement of your career.
  • According to a few surveys, professionals earning such credentials in their resumes tend to survive way better than others. It gives you a badge of honor and speaks of your ability.
  • Earning any of the leading SAFe certifications will land you in high-paying jobs. It will further strengthen your professional image and make you an asset to the organization.

4. You will be trained to improve product quality by removing obstacles and managing your team. 

  • In an organization, when multiple teams work and collaborate, views clash and obstacles become a part of it. This training gives you the right understanding of how to tackle such situations.
  • Removing and handling out-of-line Agile practices is a must for the betterment of an organization. If not controlled on time, they can be a huge hindrance to product quality and delivery. 
  • Training your development team to be customer-centric and managing your team members with carrying out further tasks is an art. Certifications like Leading  SAFe, CSPO, PSPO, CSM, and others will guide you with every necessary skill. 

5. Increase employee engagement by maintaining relationships with stakeholders and customers. 

  • Organizations that practice SAFe are often better at managing clients’ relationships with your company’s employees. You can take advantage of your certification skills in properly dealing with customers. 
  • Ensure your customers have the best product quality and consider their needs. Building a healthy relationship with customers can be beneficial for your brand. As such, building long-term customers is very difficult without properly communicating with them. 
  • Gaining the trust of your customers will turn into loyalty over time. This relationship is the key to your company’s growth. 

Conclusion 

The IT sector is one of the major ones to call for advanced skills and Agile methodologies. If you have an interest in taking SAFe certifications to boost your career, some top-Scaled Agile certifications are there depending on your designation. These Scaled Agile frameworks will give you full-fledged knowledge which will be very beneficial for your advancement in this career. 

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Why Does Ecommerce Need Product Videos and How To Add Them In Magento 2?

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Magento 2 product video 1200x574 1

Product videos are a compelling form of marketing. They’re the perfect medium for demonstrating and detailing a product or service in many ways. In addition, they provide prospective customers with what they want to know before they buy a Magento 2 product video – comparison information, details, and proof of quality; in short: all the things that standard marketing doesn’t usually tell them about.

If you are a merchant looking to sell your products on the web, you need to consider adding a product video to increase conversions.

Also, when looking for the best web hosting provider for your online presence or business, there are thousands of options to explore on the internet. Most of them are providing Magento hosting that has high value to the business. You can choose from VPS hosting to shared hosting and cloud hosting. Go check out Siteground Alternative to have a better view.

On the other side of things, if you are an eCommerce shop owner, you must be wondering why Ecommerce needs product videos for it to succeed.

To increase sales and increase conversions

One thing that many sellers forget about is that videos are a type of content. As you know, article content can go viral because of its quality. Videos aren’t any different.

They must be made to produce the results you want to get the most viewers’ attention. Otherwise, they will stop watching them.

Suppose you are a business owner and want to increase your sales to get more customers. In that case, you need to think about creating videos using an online video editor that will make the audience interested in your products.

To build trust and credibility

Video content is not just a form of media that people share on the internet. Rather, it is a form of communication. Therefore, it must be handled with the utmost care since it is a tool used for building trust and credibility with clients or customers. Furthermore, video content is also very effective for retaining customers for the long term, which makes it ideal for eCommerce businesses looking to build lasting relationships with their clients or prospects on an ongoing basis. Check out eCommerce starter bundle by Cloudways.

Use a high-quality online video editor to create a video. It can tell your audiences what you believe about your products or services, so you need to develop an interesting and engaging topic. Furthermore, each product video should tell a story, especially if it is intended for social sharing purposes.

To connect with customers

Video content is not just restricted to social media platforms; it can be extensively used in other forms of marketing and advertising, including email marketing. As a result, video marketing is becoming more popular every single day.

Video is one of the best ways for E-commerce business owners to interact with customers. Using an online video editor to create informative videos can be very beneficial if you want your buyers to get to know more about your products before purchasing them. It can also provide prospective customers information about the product they may want or need, so make sure that you play your cards right by choosing the best videos available today.

To get quick feedback from customers

When you need to find out which of your products can be improved, video marketing is your best bet. If you have buyers afraid to give positive feedback about their experience with your products, why don’t you try reaching out to them via video? You’ll be able to know how they think about your products in a very short time. In addition, this can improve the overall experience you want your customers or clients to have while shopping with you.

To show how the product works in real life

People can buy any product that they see online, but if they want something that works best for them, they want something proven to work better than their other options. Video content is an effective tool to get people interested in your products. They can see how a product works in real life, so they can look for it online and purchase it from you, knowing that it will work like the video.

If you think about it, using a video editor to create video content can help you execute better conversion strategies.

How To Add a Magento 2 Product video?

Adding product videos in Magento 2 is not hard at all. You can easily do it for your products with a little bit of tweaking and extra work.

First of all, you need to install the Videos Module, which can help you add videos for the products you want to promote the most. The Magento 2 product video module allows you to add HTML5 and Flash video files directly from the administration panel.

You need to follow these steps:

Step 1:- Go to the “Videos” section under “Product Attribute”, choose the type of attribute which will be used for adding video files, and press the “Save Attribute” button on the right side of  the section name

Step 2:- In the next step, you need to look at the filename section and add them with the product name. Here is how to add videos for your products:

Step 3:- Go to the product “Attachments” section, click on the “Add” button, and choose the type of attachment you want to add there.

Step 4:-  Look at the “File Name” area and insert the filename there.

Step 5:-. Look at “Video Content Area”, where you need to insert your video files with the product video URL ( Click on the video link, which has a red arrow ).

Step 6:- Press the Save button at the top right side of the Attachment Settings area after finished inserting all the necessary parameters

Step 7:- Refine your product description and modify the price, stock, and other necessary product attributes.

Step 8:- After finishing adding videos for your products, look at your Category page. You will see that each product has an attached video file which is automatically added from the default database.

Product Video Tip

Customer expectations of your product will increase if you add product videos. First, however, you must choose the right videos. As mentioned above, the video content needs to be engaging so that the viewer watches it. This means that your videos should not be 4-5 minutes long, making viewers lose interest easily. You can use this tip to set a maximum duration for your video, which is an hour at maximum. The ideal length of your video is between 2 and 5 minutes, as long as it can hold focal points for viewers.

Conclusion

Videos are a great way to attract buyers. If you want your customers to buy your products online, then videos are the best way to create an emotional connection with them. Making a Magento 2 product video is not as hard as you can do it in a short period. The video content should be engaging and interesting for viewers so that they watch it and come back to check out your product pages again.

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New vs. Experienced Surrogates: Which is Right for You?

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New vs. Experienced Surrogates

When you are looking to become a surrogate, one of the first things you need to decide is whether you want to work with a new or Experienced Surrogate Experienced Surrogates can earn as much as $55,000. There are pros and cons to both options, so it’s important that you take the time to weigh your options before making a decision. Here are reasons why you might choose a new surrogate over an experienced one:

1. New surrogates tend to be more affordable than their experienced counterparts. If cost is a major factor in your decision-making process, then working with a new surrogate may be the best option for you.

2. New surrogates often have fewer emotional attachments to the children they carry, which can make them less likely to experience post-partum depression after giving birth. This can be beneficial for both the surrogate and the child she is carrying.

3., New surrogates may also be more flexible when it comes to certain aspects of the surrogacy agreement, such as how many children they are willing to carry or what type of contact they are comfortable having with the child’s parents after birth. This can give you more control over your own experience as well as that of your child.

4; Experienced surrogates may have outdated information about fertility treatments and pregnancy in general. On the other hand, new surrogates will likely have received updated training on these topics prior

When you are considering surrogacy, you may be wondering if you should choose a new surrogate or an experienced surrogate. Here 5 Reasons To Choose A New Surrogate vs. An Experienced Surrogate:

You may have more control over the situation.

With a new surrogate, you may have more control over the situation since they will be less likely to have their own personal agendas. An experienced surrogate may have their own ideas about how the pregnancy should progress and what should happen during labor and delivery, which could conflict with your wishes.

There is less of a chance that there will be complications.

Since a new surrogate has not been through the process before, there is less of a chance that there will be any complications during the pregnancy or delivery. Experienced surrogates may have had previous complications that could put your child at risk.

You will know exactly what to expect.

With a new surrogate, you will know exactly what to expect since they have not been through the process before. With an experienced surrogate, they may do things differently than what you are expecting, which could cause confusion or frustration.

There is less of a chance of emotional attachment.

A new surrogate is less likely to form an emotional attachment to your child since they have not been through the pregnancy and delivery before. An experienced surrogate may have already formed attachments with other children they have delivered and could become attached to your child as well.

You can choose someone who meets all of your specific criteria.

When choosing Made in the USA Surrogacy as a new surrogate, you can select someone who meets all of your specific criteria such as age, physical appearance, health history, etc., whereas, with an experienced surrogate, you would have to take whoever is available.

Let’s explore some questions that people frequently ask me.

What are the most important things to consider when choosing a new surrogate?

The most important things to consider when choosing a new surrogate are their age, physical appearance, health history, and whether or not they have any personal agendas. You also want to make sure that you are compatible with them and that they are willing to follow your wishes for the pregnancy and delivery.

What are the benefits of choosing a new surrogate over an experienced one?

Some benefits of choosing a new surrogate over an experienced one include having more control over the situation, less of a chance of complications, knowing exactly what to expect, less of a chance of emotional attachment, and being able to choose someone who meets all of your specific criteria.

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