Getting your brand noticed and remembered is challenging for any business. In fact, the average person will see about 1,200 ads every day. So how do you make sure your brand stands out? With Instagram advertising! Instagram advertising allows you to reach a highly targeted audience and advertise directly to them. This can be a great way to build your brand, drive traffic to your website, and sell more products. However, not all ads are created equal. If you want to have successful advertising on Instagram, there are 3 things you must do:
Know your audience
When creating your ad, you want to make sure that your target audience understands what your product or service is and how it benefits them. You also want to make sure that your ad is relevant to your audience and their interests. For example, if you own an ecommerce store that sells sports equipment, you wouldn’t want to run an ad during an NHL hockey game because it might not appeal to your audience. You also wouldn’t want to run an ad during a basketball game because it wouldn’t be relevant to your customers. To know your audience, you need to do some research. You can start by looking at your existing customers and finding commonalities between them. You can also look at your website analytics and see what your customers like and don’t like. You can also use research tools, like Google Trends, to find out what people are searching for and are interested in. You can also use Instagram’s insights to find out more about your followers and who they are. You can do this by going to your Instagram profile, clicking on “analytics,” and then clicking on “audience insights.” From here, you can see information about your followers, such as their age range, gender, languages, and device they use.
Create a great ad
Once you know your audience and you know what they want to see, it’s time to create an ad that will grab their attention and make them want to click on it and learn more about your brand. To create a great ad, you should follow these steps:
- Define your goal: What do you want your ad to accomplish? Are you trying to increase traffic to your website, drive conversions, or increase brand awareness?
- Choose your image: What image will draw your audience in? What do you want your customers to feel? What do you want them to think?
- Write compelling copy: What will your headline say? Will it be a statement or a question? What information do you want to share in your ad?
- Target your audience: Now that you have everything in place, you need to make sure that your ad is seen by the right people. This is where targeting comes in.
Track your advertising
Finally, once your ad is live, it’s important to track your analytics to see how it’s doing. One of the best ways to do this is by using an analytics tool, like Facebook Pixel, to track the following: –
What ad your audience saw and if they clicked on it.
What ad your audience didn’t see and if they didn’t click on it.
What campaign your ad was in if you ran multiple ads.
How much your ad cost.
What actions your audience took after seeing your ad.
By tracking these things, you can make sure that your ad is successful and is reaching the right people. You can also use these analytics to make adjustments to your ad and optimize it for better results.
Instagram advertising is an excellent way to grow your brand. However, if you don’t do these 3 things, you might not have as much success as you’d like. To have successful advertising that allows you to get clients on Instagram, you must know your audience, create a great ad, and track your analytics to make adjustments as needed.