Product videos are a compelling form of marketing. They’re the perfect medium for demonstrating and detailing a product or service in many ways. In addition, they provide prospective customers with what they want to know before they buy a Magento 2 product video – comparison information, details, and proof of quality; in short: all the things that standard marketing doesn’t usually tell them about.
If you are a merchant looking to sell your products on the web, you need to consider adding a product video to increase conversions.
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On the other side of things, if you are an eCommerce shop owner, you must be wondering why Ecommerce needs product videos for it to succeed.
To increase sales and increase conversions
One thing that many sellers forget about is that videos are a type of content. As you know, article content can go viral because of its quality. Videos aren’t any different.
They must be made to produce the results you want to get the most viewers’ attention. Otherwise, they will stop watching them.
Suppose you are a business owner and want to increase your sales to get more customers. In that case, you need to think about creating videos using an online video editor that will make the audience interested in your products.
To build trust and credibility
Video content is not just a form of media that people share on the internet. Rather, it is a form of communication. Therefore, it must be handled with the utmost care since it is a tool used for building trust and credibility with clients or customers. Furthermore, video content is also very effective for retaining customers for the long term, which makes it ideal for eCommerce businesses looking to build lasting relationships with their clients or prospects on an ongoing basis. Check out eCommerce starter bundle by Cloudways.
Use a high-quality online video editor to create a video. It can tell your audiences what you believe about your products or services, so you need to develop an interesting and engaging topic. Furthermore, each product video should tell a story, especially if it is intended for social sharing purposes.
To connect with customers
Video content is not just restricted to social media platforms; it can be extensively used in other forms of marketing and advertising, including email marketing. As a result, video marketing is becoming more popular every single day.
Video is one of the best ways for E-commerce business owners to interact with customers. Using an online video editor to create informative videos can be very beneficial if you want your buyers to get to know more about your products before purchasing them. It can also provide prospective customers information about the product they may want or need, so make sure that you play your cards right by choosing the best videos available today.
To get quick feedback from customers
When you need to find out which of your products can be improved, video marketing is your best bet. If you have buyers afraid to give positive feedback about their experience with your products, why don’t you try reaching out to them via video? You’ll be able to know how they think about your products in a very short time. In addition, this can improve the overall experience you want your customers or clients to have while shopping with you.
To show how the product works in real life
People can buy any product that they see online, but if they want something that works best for them, they want something proven to work better than their other options. Video content is an effective tool to get people interested in your products. They can see how a product works in real life, so they can look for it online and purchase it from you, knowing that it will work like the video.
If you think about it, using a video editor to create video content can help you execute better conversion strategies.
How To Add a Magento 2 Product video?
Adding product videos in Magento 2 is not hard at all. You can easily do it for your products with a little bit of tweaking and extra work.
First of all, you need to install the Videos Module, which can help you add videos for the products you want to promote the most. The Magento 2 product video module allows you to add HTML5 and Flash video files directly from the administration panel.
You need to follow these steps:
Step 1:- Go to the “Videos” section under “Product Attribute”, choose the type of attribute which will be used for adding video files, and press the “Save Attribute” button on the right side of the section name
Step 2:- In the next step, you need to look at the filename section and add them with the product name. Here is how to add videos for your products:
Step 3:- Go to the product “Attachments” section, click on the “Add” button, and choose the type of attachment you want to add there.
Step 4:- Look at the “File Name” area and insert the filename there.
Step 5:-. Look at “Video Content Area”, where you need to insert your video files with the product video URL ( Click on the video link, which has a red arrow ).
Step 6:- Press the Save button at the top right side of the Attachment Settings area after finished inserting all the necessary parameters
Step 7:- Refine your product description and modify the price, stock, and other necessary product attributes.
Step 8:- After finishing adding videos for your products, look at your Category page. You will see that each product has an attached video file which is automatically added from the default database.
Product Video Tip
Customer expectations of your product will increase if you add product videos. First, however, you must choose the right videos. As mentioned above, the video content needs to be engaging so that the viewer watches it. This means that your videos should not be 4-5 minutes long, making viewers lose interest easily. You can use this tip to set a maximum duration for your video, which is an hour at maximum. The ideal length of your video is between 2 and 5 minutes, as long as it can hold focal points for viewers.
Videos are a great way to attract buyers. If you want your customers to buy your products online, then videos are the best way to create an emotional connection with them. Making a Magento 2 product video is not as hard as you can do it in a short period. The video content should be engaging and interesting for viewers so that they watch it and come back to check out your product pages again.